The Basic Structure of a Review

The voice or style of your review should be honest and factual. You should not try to hype up the product. This is a mistake many people make, especially at first. Be more laid back in your approach, but stay positive and always try to hold the interest of the reader.

There are two schools of thought about what makes a good review. One school says that the review should stick squarely to the facts. Tell them that the camera, for example, has an ultra fast shutter speed of one ten-thousandth of a second. Tell them that it has a digital storage capacity of 1,000 very high definition photos. Tell them all the bare, hard, cold features and facts – Dragnet style.

The other school of thought says that you should feed the reader the benefits of buying camera X. For example, tell them they can store MP3 tracks on it as well as photos, to listen to their favourite music at any time. Tell them that a photo of 10,000 by 5,000 pixels means an ultra sharp and clear photo that makes the subject come alive – every time. Tell them how good camera X will make them feel and how much it will improve their lives.

There is, arguably, a third school of thought, and one that I recommend: make your reviews a little of both the factual and the feel good. Keep them a little reserved and never over-hyped, but positive in nature, fascinating and interesting, to leave the reader better informed and feeling good about making the right buying choice.

You should write your Amazon product review to a consistent template. This has the effect of making all the reviews on your website have the same look and feel. This is, to a large degree, what Amazon itself does with its product pages. Certain elements of an Amazon page can change, depending on the product offered for sale, but by and large, once you get the hang of the layout, every page has certain elements in the same place, page after page.

This consistency of style is essential for a good review site. Your customers will quickly come to expect each page to have a similar look and feel. They will become comfortable with the style, and soon, in their minds, the design elements will vanish to leave just the information they need. There is no absolute way of structuring an Amazon product review, but one way that works well for a review of 500 words or so would include the following elements in place:

Headline
Introduction to the product
Link to the product
First key feature sub-headline
First key feature paragraph about the product
Second key feature sub-headline
Second key feature paragraph about the product
A list in bullet points of the main product features and specifications
A second link to the product
Customer reviews and scores sub-headline
A paragraph stating how many customer reviews there are in Amazon for the product, and the average score they have given it.
A paragraph listing one or two of the negative points mentioned by customers in their reviews, but then pointing out the other side of the coin, so to speak, and ending on a very positive note.
A third link to the product
A conclusion, briefly summarizing the main points of your review
This style of review can be laid out as a template to look like this:

Title: The Product Name Plus “Review”

The opening paragraph. You can write in the first person, if you like, in a casual, friendly and conversational, but factual style. The introduction can be one or two paragraphs, depending on how much you want to say.

First product link >>>

Sub-headline for the first key feature

First key feature paragraph about the product. Pick something that stands out about the product.Sub-headline for the second key feature

Second key feature paragraph about the product. Pick something else that stands out about the product.

Features and Specifications

A listing in bullet points of the specifications, benefits and features.
The easiest and best way to do this is to re-write the existing Amazon list.
Second product link >>>

Customer Reviews and Scores

A paragraph stating how many customer reviews there are in Amazon for the product, and the average score they have given it.

A paragraph listing a problem mentioned by a customer in their review, then finding something positive and ending by recommending the product.

Third product link >>>

Conclusion A brief summary of the main points of your review in a short paragraph.

If you do all of the above, you should be off to a great review! Also, always make sure when you are reviewing a product that you received at a discount, you include the fact that you received the product at a discount to review SAID product. This is mandatory through Amazon. You could write a FANTASTIC review BUT it may not go “live” because it wasn’t mentioned. Amazon is able to track reviews that use a coupon code, so always include the above to make sure your time and the seller’s discount isn’t wasted.

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